This Side Up Limited

This Side Up Limited was registered on 09 Sep 2009 and issued an NZBN of 9429031972987. The registered LTD company has been managed by 4 directors: Richard Mark Conway - an active director whose contract began on 03 Nov 2021,
Ian Donald Malcolm - an active director whose contract began on 03 Nov 2021,
Stephen Crowe - an inactive director whose contract began on 09 Sep 2009 and was terminated on 17 Aug 2022,
Sara Hewitson - an inactive director whose contract began on 09 Sep 2009 and was terminated on 07 May 2010.
According to our information (last updated on 31 May 2025), the company uses 5 addresess: Level 6, 135 Broadway, Newmarket, Auckland, 1023 (registered address),
Level 6, 135 Broadway, Newmarket, Auckland, 1023 (service address),
125 St Georges Bay Road, Parnell, Auckland, 1052 (registered address),
125 St Georges Bay Road, Parnell, Auckland, 1052 (service address) among others.
Up until 14 Jun 2023, This Side Up Limited had been using 130 St Georges Bay Road, Parnell, Auckland as their registered address.
A total of 100 shares are allotted to 1 group (1 sole shareholder). In the first group, 100 shares are held by 1 entity, namely:
The Optimisers Limited (an entity) located at Newmarket, Auckland postcode 1023. This Side Up Limited has been classified as "Marketing consultancy service" (ANZSIC M696252).

Other active addresses

Address #4: 125 St Georges Bay Road, Parnell, Auckland, 1052 New Zealand

Registered & service address used from 14 Jun 2023

Address #5: Level 6, 135 Broadway, Newmarket, Auckland, 1023 New Zealand

Registered & service address used from 13 Nov 2024

Principal place of activity

3 Glenside Crescent, Auckland Central, Auckland, 1010 New Zealand

Previous addresses

Address #1: 130 St Georges Bay Road, Parnell, Auckland, 1052 New Zealand

Registered & service address used from 16 Dec 2021 to 14 Jun 2023

Address #2: 3 Glenside Crescent, Auckland Central, Auckland, 1010 New Zealand

Registered & physical address used from 15 Sep 2016 to 16 Dec 2021

Address #3: Level 1, 155 Karanghape Rd, Auckland Central, Auckland, 1024 New Zealand

Registered address used from 19 Aug 2015 to 15 Sep 2016

Address #4: 34 Rossmay Terrace, Mount Eden, Auckland, 1024 New Zealand

Physical address used from 20 Aug 2013 to 15 Sep 2016

Address #5: 34 Rossmay Terrace, Mount Eden, Auckland, 1024 New Zealand

Registered address used from 20 Aug 2013 to 19 Aug 2015

Address #6: Flat 12, 13 Coles Avenue, Mount Eden, Auckland, 1024 New Zealand

Registered & physical address used from 14 Sep 2011 to 20 Aug 2013

Address #7: Level 1, 52-54 Grafton Road, Grafton New Zealand

Registered & physical address used from 09 Sep 2009 to 14 Sep 2011

Previous Shareholders

Richard Mark Conway - Director

Appointment date: 03 Nov 2021

Ian Donald Malcolm - Director

Appointment date: 03 Nov 2021

Stephen Crowe - Director (Inactive)

Appointment date: 09 Sep 2009

Termination date: 17 Aug 2022

Sara Hewitson - Director (Inactive)

Appointment date: 09 Sep 2009

Termination date: 07 May 2010