The Optimisers Limited

The Optimisers Limited was registered on 12 Apr 2011 and issued an NZBN of 9429031145008. The registered LTD company has been supervised by 5 directors: Emily Louise Conway - an active director whose contract started on 12 Apr 2011,
Richard Conway - an active director whose contract started on 12 Apr 2011,
Anthony Edwin Falkenstein - an active director whose contract started on 20 Feb 2014,
Ian Donald Malcolm - an active director whose contract started on 20 Feb 2014,
Cornelis Johannes Boertjens - an active director whose contract started on 01 Apr 2025.
As stated in the BizDb information (last updated on 11 May 2025), this company registered 4 addresses: 1-36 Sale Street, Auckland, 1010 (office address),
Level 6, 135 Broadway, Newmarket, Auckland, 1023 (registered address),
Level 6, 135 Broadway, Newmarket, Auckland, 1023 (service address),
125 St Georges Bay Road, Parnell, Auckland, 1052 (registered address) among others.
Up to 19 Oct 2018, The Optimisers Limited had been using Unit 1, 36 Sale Street, Auckland as their physical address.
A total of 1000 shares are issued to 7 groups (11 shareholders in total). When considering the first group, 100 shares are held by 1 entity, namely:
Melt Investments Limited (an entity) located at Freemans Bay, Auckland postcode 1011.
The second group consists of 1 shareholder, holds 5 per cent shares (exactly 50 shares) and includes
Yada Holdings No. 1 Limited - located at Newmarket, Auckland.
The third share allotment (498 shares, 49.8%) belongs to 3 entities, namely:
Conway, Richard, located at Northcote, Auckland (a director),
Conway, Emily Louise, located at Northcote, Auckland (an individual),
Conway Family Trustees Limited, located at Newmarket, Auckland (an entity). The Optimisers Limited is classified as "Internet advertising service" (ANZSIC M694040).

Other active addresses

Principal place of activity

1-36 Sale Street, Auckland, 1010 New Zealand

Previous addresses

Address #1: Unit 1, 36 Sale Street, Auckland, 1010 New Zealand

Physical & registered address used from 11 Oct 2013 to 19 Oct 2018

Address #2: Unit 12, 114 St Georges Bay Road, Parnell, Auckland, 1052 New Zealand

Physical & registered address used from 11 Nov 2011 to 11 Oct 2013

Address #3: Flat 1, 55 Brighton Road, Parnell, Auckland, 1052 New Zealand

Physical & registered address used from 12 Apr 2011 to 11 Nov 2011

Emily Louise Conway - Director

Appointment date: 12 Apr 2011

Richard Conway - Director

Appointment date: 12 Apr 2011

Anthony Edwin Falkenstein - Director

Appointment date: 20 Feb 2014

Ian Donald Malcolm - Director

Appointment date: 20 Feb 2014

Cornelis Johannes Boertjens - Director

Appointment date: 01 Apr 2025